Our mission is to create elegant, high-quality home decor that celebrates the beauty of African-American culture.  We provide stylish and functional products that bring a sense of comfort to our customers, and inspires them to create spaces that reflect their unique heritage and lifestyle

Our vision is to inspire and empower individuals to elevate their living spaces and embrace the joy and beauty of shared cultural experiences. We aim to be the go-to destination offering home décor for African-Americans and those inspired by African American culture.   Honoring the notion that together we are family, held together by the ties that bind us, our product line exists to foster a community that celebrates tradition and sense of belonging.